Before head spas became a nationwide trend, three founders saw a gap in the beauty and wellness industry that no one else was addressing. While salons focused on hair and spas focused on the body, almost no one paid attention to the scalp — the root of hair health, stress buildup, and emotional tension.
That insight became the foundation of Zelene Head Spa, a pioneering wellness brand created by co-founders Duong (Julie) Mai, Loc, and Sophia. Today, Zelene is recognized as America’s first scalp-centered wellness brand, with six thriving locations across Texas and thousands of loyal members.
This is the story of how three founders built a movement.
⭐ The Vision: A Wellness Experience That Starts at the Scalp
All three founders shared one belief:
“If you care for the scalp — the root — you care for the whole person.”
Each founder brought a unique perspective:
- Duong (Julie) saw clients struggling with stress, heavy heads, and scalp discomfort that no traditional service truly addressed.
- Loc contributed operational strategy, growth planning, and systems to scale the business.
- Sophia supported service development, customer experience, and team training.
Together, they created a concept focused on:
- scalp cleansing + detox
- relaxation for the nervous system
- emotional wellness
- long-term scalp comfort
- a luxury yet approachable experience
This became the Zelene signature.
⭐ Building Zelene From the Ground Up
When the founders opened their first location, head spas were almost unheard of in the U.S. There were:
- no industry guidelines
- no pre-set protocols
- no training systems
- no franchise models to reference
So the founders built everything themselves:
✔ A complete scalp analysis protocol
✔ Step-by-step scalp detox + relaxation system
✔ A consistent practitioner training model
✔ A soothing, sensory-focused client experience
✔ Care Club, the first scalp-wellness membership in the U.S.
✔ The early foundation of ZeleneCare, their scalp-focused product line
It was innovative.
It was bold.
And it filled a need people didn’t even know how to express.
⭐ Growing to Six Texas Locations: A Team Effort
With each founder playing a distinct role, Zelene expanded strategically across the Dallas–Fort Worth area. Today, the brand serves clients across six locations — an achievement unmatched in the U.S. scalp wellness industry.
The growth was made possible through:
- Duong’s vision and brand leadership
- Loc’s operational systemization and scale planning
- Sophia’s hands-on support, training, and early service development
Their combined strengths created a brand with:
✔ consistency
✔ strong protocols
✔ predictable results
✔ high customer loyalty
✔ a system capable of scaling
Zelene is now recognized as the leading head spa brand in Texas.
⭐ Why Clients Trust Zelene: The Founders’ Philosophy
The founders designed Zelene not just as a service, but as a wellness ritual.
Clients come to Zelene for:
- stress relief
- scalp buildup removal
- oily, dry, or sensitive scalp concerns
- sleep support
- mental reset
- emotional relief
- monthly wellness
The founders deeply believe:
“Your head carries your thoughts, stress, and emotions — when it feels lighter, your whole life feels different.”
This philosophy shapes every session.
⭐ Zelene in the Media
As the brand grew, so did attention from the press.
Media outlets have highlighted:
- the rise of scalp wellness
- Zelene’s unique multi-location model
- the founders who pioneered a new category
- the transformation clients experience
https://www.nbcdfw.com/video/texas-today/elevate-your-scalp-health-at-hera-head-spa/3578382/
https://voyagedallas.com/interview/community-highlights-meet-duong-mai-of-zelene-head-spa/
https://shoutoutdfw.com/meet-duong-thuy-mai-founder-ceo/
These features position Zelene as not just a spa — but the leader of a growing wellness movement.
⭐ The Future of Zelene Head Spa
Together, Duong, Loc, and Sophia continue to shape the future of scalp wellness in the U.S.
Their focus includes:
- expanding to new cities
- enhancing ZeleneCare product offerings
- refining scalp analysis technology
- strengthening practitioner education
- developing franchise partnerships
- elevating the head spa industry nationwide
Their shared mission:
Make scalp wellness an essential part of modern self-care.
⭐ Discover the Founders’ Vision for Yourself
Whether you’re seeking scalp comfort, stress relief, or a full emotional reset, Zelene offers a transformative experience guided by the founders’ original vision.
Experience the wellness movement created by Duong, Loc, and Sophia — and feel the difference of true scalp-centered care.
